How to maintain targeting capabilities even without Google Ads similar audiences
Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.
Jenny has years of experience in paid digital marketing strategy and execution across in-house, agency, and consulting settings. She is currently a Paid Media Team Lead at Workshop Digital, where she manages a team of paid media experts to support their professional development, while also using her skills and experience to scale growth and efficiency for client accounts. If Jenny’s not at work, she’s probably out on the water enjoying the outdoors and the beaches of North Carolina, where she lives.