Holly leads the Paid Media team at Anicca Digital and has been specialising in paid search since 2015. She has experience in planning, strategy and delivery of campaigns across a multitude of channels including Google Ads, Microsoft Ads, Meta, LinkedIn and AWIN. Coming from a data mindset Holly also holds extensive knowledge and experience in using Google Analytics, Google Tag Manager and Google Looker Studio. As a marketing and retail graduate, Holly holds a particular interest in eCommerce. With her hands on delivery of client projects she stays up to date with new ways of working and best practices and is a keen sharer of these as a regular speaker on Anicca Digital's weekly webinar schedule.