How non-retail advertisers can embrace value-based bidding in Google Ads
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Grace Mante is a paid search expert who has worked with over 100 clients across nearly every vertical (yes, even concrete drainage solutions). She's managed budgets anywhere from $1k-$100M per quarter, and loves to find ways to make search best practices work for niche businesses. When she's not diving into rabbit holes about the future of AI, she is chasing annual reading goals and trying to get outside for as many long walks as possible.