7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.
Google AI can help you create Google Ads campaigns – keywords, headlines, descriptions and assets – directly within a chat experience.
Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.
Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.
A clearer picture has emerged with how ads will be natively integrated into Google's new Search Generative Experience.
This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.
By 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website.
ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.
You don't always have to create many unique content pieces to earn multiple SERP rankings. Sometimes, you only need one article. Here's how.
74% of CMOs plan to increase or maintain their PPC investment. That number is 80% on the SEO side, a new Gartner survey finds.
Google also said if you find issues, you can submit those issues in their forum.
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
Neeva beat Google and Microsoft in launching generative AI search with citations. But the ad-free search engine didn't attract enough users.
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
Any site not yet moved over will remain on desktop-indexing going forward.
Companies that can help you improve your website's SEO and increase your online visibility.
Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
Content that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.
Here's what's in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines.
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Unauthenticated users, users not signed into Bing, may start to be able to use Bing Chat soon.
The languages include Bengali, English, French, German, Marathi, Portuguese, Spanish, Tamil, and Telugu.
How to maximize your advertising across Google's networks.
Learn how to first identify your problem and then let the solution provider prove their value.
Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.
In this webinar, learn how to maintain a sustainable, competitive advantage through how you work.
Optimizing for entities will help your content perform better in search engines. Learn how to get started.
Google has added a new Google crawler to its list, this one is uses for testing tools you use in Search Console or other Google properties.
How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content.
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.
Whether you're just starting out, managing a growing team, or aiming to take your agency to new heights, this guide has you covered.
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.