YouTube
Search Engine Land is your source for YouTube news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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SearchCap: Google EU offer, SEO mistakes & YouTube ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful settlement proposal. Keys to Driving […]
The YouTube Ads perk you didn’t know existed
Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.
How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
Latest Gboard iPhone updates include access to Maps, YouTube & a new drawing feature
Gboard also now supports Arabic, Hebrew and Farsi languages.
SearchCap: YouTube redirects, Bing search ad growth & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions […]
YouTube using Redirect Method technology to fight terrorist video content in search results
The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms.
Study: How (and why) Google ranks videos differently from the way YouTube does
According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order between Google and YouTube varies 56.8% of the time.
Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table: Source: Instagram YouTube stair case with a strong message: Source: Instagram Google padded […]
Search in Pics: Google sleep capsules, YouTube control room & golden Android figurine
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. YouTube control room at the Google Moscow office: Source: Instagram Google Japan sleep capsules: Source: Twitter […]
Google Image Search testing YouTube videos
YouTube videos now being tested in Google Image Search for mobile for retail-based queries.
Google’s updated iOS app pulls in YouTube videos, menus & more
Version 22 gives searchers fewer reasons to need to leave the app.
Google snippets bug shows old dates based on YouTube embeds
This Google bug shows a date that is older than your blog post in the search results snippet. This doesn't seem to impact rankings directly.
Carousels of Google Shopping ads spotted on YouTube
Testing an expansion of Shopping Ads on YouTube.
Search in Pics: Google & YouTube cake, pumpkins & DJs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot at the AngularConnect conference: Source: Twitter DJs in suits at a Google partners party: Source: […]
Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos
Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.
Google to launch new voter registration search tools & live-stream conventions on YouTube
Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube.
Search in Pics: Google I/O, Sundar Pichai with Danny Sullivan & fancy YouTube toilets
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. An army of Google I/O Android figures: Source: Twitter Google’s Sundar Pichai with Danny Sullivan: Source: […]
NFL-YouTube deal will bring highlight videos & related news directly into Google search results
Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in progress.
SearchCap: YouTube election search trends, Google’s top search ranking factors & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube reports 224% jump in refugee-related searches since start of elections Mar 24, 2016 by Amy Gesenhues According to YouTube, refugee, immigration, gun control, economy and health care related searches have […]
YouTube reports 224% jump in refugee-related searches since start of elections
According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year.
TrueView For Shopping: Making YouTube The Next Big Shopping Destination
Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping campaigns.
Search In Pics: YouTube Paper Rocket Ship, Baymax At Google & Matt Cutts As USB Drive
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Video Optimization: Do Not Underestimate The Power Of YouTube
Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize your videos for maximum exposure.
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
Google Brings YouTube TrueView Campaigns Into The AdWords Fold
Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns.
Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube
Do you need to study for your AdWords certification exams or will you pass without cracking a book? Columnist and former Googler Frederick Vallaeys lays out the critical things to know for the Shopping and YouTube tests.
YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine
Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence.
Search In Pics: Twitter Golden State Warriors Cake, YouTube Candy & Google Park
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In Real-Time
In its biggest expansion since 2012, Google trends rolled out a number of new updates today, including real-time data and a redesigned homepage.
Search In Pics: Google Jersey, YouTube & Google Photo Cupcakes & Project Fi SIM
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display
New campaign type is designed to give developers big scale for minimal work.
Google Launches Shopping Ads For YouTube, Integration With Merchant Center
Retailers can promote related products alongside their YouTube videos.
SearchCap: Google Right To Be Forgotten, YouTube Searches & Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Give Yourself A Grade In AdWords Columnist Frederick Vallaeys shares his favorite tools and methods for evaluating your AdWords performance. Right-To-Be-Forgotten One Year Later: 70 Percent Of Requests Refused The most […]
YouTube “How To” Video Searches Up 70%, With Over 100 Million Hours Watched In 2015
Google says most popular "how-to" searches include home-improvement, beauty and cooking related videos.
Google: Lower CPCs Are Because Of YouTube, Not Mobile Search
TrueView ads on video site blamed for lower aggregate CPCs.
Search In Pics: Google Disco Ball, A Cacoon & YouTube Cafe
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Trends Rolls Out “2014 Trending Topics” Feature, Site Redesign & Expanded YouTube Lists
In time for Google's 2014 #YearInReview, Google Trends now showing trending topics of the year.
Facebook & YouTube Are Top Sites With Content Removed From Google Under “Right To Be Forgotten”
Google is now sharing details about Right To Be Forgotten removals in a new section of its pre-existing Google Transparency Report area. The latest numbers show that Facebook, ProfileEngine.com and Google’s own YouTube are the top three sites to have content taken down through the new European system. In the new section, Google breaks out the requests […]
Udi Manber Moves To YouTube As Head Of Search
Udi Manber, a longtime Google search executive, has been shifted over to YouTube where he’ll lead search efforts on Google’s super-popular video sharing/viewing website. The news was first reported by the Wall Street Journal in an article about executive changes at YouTube. A Google spokesperson confirmed Manber’s move with us, saying via email: I can […]
YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool would be disabled on September 1st. Oddly, instead […]