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Google adds INP report to Search Console
In order for you to prepare for when Google replaces FID with INP as a core web vital metric, Google has launched a new report to aid you.
Google sued by USA Today publisher amid falling ad revenue fears
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Optimizing your Google Ads account: 10 advanced strategies
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
LinkedIn to test video ads on streaming services
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Google files lawsuit over fake review scams
Google said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews.
Major Looker Studio GA4 connector update adds 170 new fields
You can create improved reports thanks to Looker Studio's latest update – but you'll have to refresh your GA4 data sources first.
Microsoft on the future of advertising and conversational AI
Microsoft's Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
Google SGE now uses photos and reviews from Google Business Profile listings
Google has updated the Search Generative Experience to use Business Profile data for its AI-snapshots.
Twitter will start paying verified content creators in coming weeks, says Elon Musk
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
Google Marketing Live 2023: Reactions from the experts
PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Google releases new search spam report form
You can use this form to submit search spam reports on spam, paid links, malicious behavior, low quality, and other search quality issues.
Google trials automatically created assets for Performance Max
Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
Google releasing new data around ads it serves the EU and Turkey
Google is making the change to help increase trust in advertisers while also complying with local regulations.
Google Ads unveils new design
Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.
Google Search Console may show more breadcrumb warnings
Google updated its rich results breadcrumbs report to show more warnings.
Google trials new CTA that takes customers directly to your website
The new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.
The power of customer reviews: a comprehensive guide for agencies
A step-by-step guide to implementing an effective review management strategy and leveraging reviews for SEO and client credibility.
Amazon is testing AI-generated summaries of product reviews
Amazon has confirmed the test, which pulls in a summary of positive and negative feedback about products.
YouTube Ads ecommerce guide: When, how and why
Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
TikTok launches new AI ad script generator
TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.
How to set up feed rules in Google Merchant Center and ensure quality product data
Here's how to optimize your product data and enhance your product listings at no cost with feed rules in Google Merchant Center.
How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
Google Search Console video indexing report gets three new issue details
These new reasons include video outside the viewport, video too small and video too tall.
Google launches perspectives filter in mobile search results
This weekend, Google has begun rolling out the new perspectives feature to searchers.
Google, Microsoft generative AI experiments concern advertisers
Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
TikTok targets $20 billion in ecommerce sales
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise.
Bing Chat gains voice search on desktop interface
Bing Chat can also respond with text to speech answers.
Reddit launches new ad products to boost conversions
Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
How to maintain targeting capabilities even without Google Ads similar audiences
Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.
Google Ads API v.14 is here, with 5 big updates
Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
LinkedIn Ads rolling out generative AI, new ad formats
Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
Microsoft Store Ads to appear in Bing search results
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Amazon may launch ads on Prime Video
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
Google’s Search Generative Experience can now generate answers in half the time
Plus, Google said they made a number of "quality updates to SGE.
Best practices for mobile app messaging
Meet consumers where they are with compelling, well-timed communication.
Google Ads is changing how it processes trademark complaints
Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
Google News Showcase coming to the US and updates to follow tab on Google News
Plus, Google re-announced the Google Reader Revenue Manager.
7 ways to maximize landing page conversions
In this webinar, learn how to assess your pages and optimize them for success.
Google Bard update improved math and data analysis and Google Sheets exports
Bard is now better at mathematical tasks, coding questions and string manipulation.