Microsoft
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5 tips for capturing more enterprise-level leads with B2B search
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
Microsoft Bing Chat launches quality improvements
These updates include a higher response rate and less hallucinations.
Bing AI Chat testing setting the tone of the responses
Microsoft is slowly rolling out upgrades to Bing AI chat including setting the tone to creative, balanced or precise.
An SEO’s guide to ChatGPT prompts
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
New LinkedIn feature to boost your content visibility
Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
The updates should provide improved campaign performance and the ability to reach a wider audience.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
New Microsoft Bing Chat rolling out to mobile devices with voice search
This begins to roll out to some users on Bing and Edge mobile apps on iOS and Android.
Microsoft explains how Bing AI Chat uses ChatGPT and Search with Prometheus
Company reveals details about how its Prometheus AI model makes Bing Chat so fast, current and impressive.
Microsoft and NVIDIA announce a new partnership
The agreement was announced today at a Microsoft press conference in Brussels, Belgium.
Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’
Following multiple reports of its chatbot getting confused, Microsoft caps how many questions users can ask per session and day.
Bing AI chat needs to stop sourcing the Bing search results
Search engines should not show search results as answers
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
Microsoft: Searchers happy with Bing’s AI-powered results despite technical glitches
71% gave thumbs up to the results in the new Bing. But Microsoft wants to make sure it gets better at providing timely information.
Bing’s new ChatGPT has multiple personalities
Gaslighting, memory loss, accidental racism, yep, sounds like AI.
3 questions SEOs are fielding in the wake of AI-powered search
As Google and Microsoft's race toward AI-powered search heats up, clients are trying to understand what the news means for their brands.
New Bing is mind-blowingly fast and better than I expected
Indexing of new content on Microsoft’s new AI-powered Bing is fast, very fast. Here are some early thoughts on its indexing speed.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
PPC prioritization: Knowing where to focus efforts to make the biggest impact
Learn how to refocus your time and energy on the most important facets of PPC management right now and in the future.
Content creators are concerned with the new AI features in Bing and Google
Will traffic from search to publishers drop with the new long chat like answers.
Over one million people signed up to try the new AI-powered Bing
The excitement and interest are very real for the new Microsoft Bing search experience.
Microsoft: Bing saw the largest relevancy jump in search in two decades
January 18, 2023 there was a large Bing search ranking algorithm update - one that Microsoft's Yusuf Mehdi now confirmed.
6 new Microsoft Ads updates, including data exclusions and in-market audience segments
Market expansion and automated bidding make their debut.
Learning to trust the lack of transparency from ad platforms
Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control.
Bing Webmaster Guidelines updated for “conversation mode” and AI
Bing also updated the answers section to incorporate the new AI version of Bing Search.
Test driving the new Bing
I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
Will the new Bing create more opportunities for advertisers? Maybe
The placement of ad results won't change right now, but there could be an opportunity in the future to incorporate them into the AI results.
The new Bing: Microsoft unveils its ChatGPT-like, AI-powered search engine
In addition to adding ChatGPT, using GPT-3.5, Bing is applying AI to improve the relevancy of its core search ranking engine.
Microsoft Ads in 2023: Key areas to leverage, test and optimize
As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
New Bingbot user-agent now fully live
After a couple years of testing, Microsoft has now stopped using the old BingBot user agent.
Microsoft Bing’s ChatGPT interface spotted in the wild
We know Microsoft Bing is working towards integrating ChatGPT into its search interface.
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Together, Microsoft says their Search and Audience networks can reach over a billion people.
Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4
As reported earlier, we are now learning more about Microsoft's plans to incorporate ChatGPT into Bing Search.
Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling
Microsoft also released some interesting stats on lastmod dates in XML sitemap files.
Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
LinkedIn now lets you add an SEO title and description
Publishing articles on LinkedIn? Now you can customize how your SEO title and description will appear in search engines.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
What is ChatGPT and why SEOs should care
Learn how this AI-powered chatbot works, who's behind the technology, and what it can – and can't – do for search marketers.