YouTube Search from Comments: New test adds links to keywords
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
Discover how implementing systems in your SEO business can streamline your operations and get practical tips for getting started.
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
Google said it will engage with the web and AI communities with public discussions during this process.
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
A guide exploring the intersection of Excel's proven efficiency and AI's groundbreaking potential to enhance SEO keyword research practices.
Learn the paradigm shift from keywords to entities, entity SEO's importance in modern search and ways to adapt and thrive in this new era.
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.
If you're ready to break free from traditional SEO methods and unlock the true potential of organic traffic, this webinar is a game-changer.
GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll.
Here's how OKRs can influence your SEO efforts and help connect your overarching business objectives and SEO-centric targets.
Industry experts share actionable insights and recommendations for structuring and managing your PPC campaigns.
You should challenge yourself to say 'no' more often. Here are three strategies to help you decline with grace.
The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
Open AI said they disabled this feature "out of an abundance of caution" after users were able to access content behind some paywalls.
The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential marketing discipline to consider.
While Google still has access to the Twitter firehose, Google has still dropped over half of the Twitter URL it indexed.
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.
Blindly following enterprise SEO best practices isn't always effective. Learn how to achieve incremental wins through collaboration.
Stay in control of your paid media projects while fostering successful relationships. Learn how to manage PPC requests effectively.
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
While GA4 offers many new reports and insights, those accustomed to using UA reporting for several years must adapt very quickly.
Looking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips.
Over 90% of people in the digital marketing industry have experienced imposter syndrome. Here are some tips for how to deal with it.
Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
Here's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
That includes new price match monitors, buying guides and review summaries powered by Bing Chat.
Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.